Dynamic Pricing with AI – automated, rule-based, more profitable

Pricy analyzes market prices in real time, monitors competitors, and adjusts your prices intelligently – fully automated and always under your control.

Why Pricy?

Stay on top of prices, stock and rules—automatically. Pricy captures market prices, enforces guardrails and reacts based on your rules. The Idealo link finder saves time, compliance alerts keep partner communication clear.

AI‑assisted pricing logic

Optimal prices powered by smart market analysis and margin targets.

Real‑time reactions

Automatically apply price changes as the market moves.

Market price tracking

Captures competitor prices on Idealo, Amazon & more—transparent and auditable.

Rule‑based control

Flexible rules per category or SKU—min/max and target margins included.

New

Stock & availability

Monitor availability, lead times and out‑of‑stock—perfect for Buy Box and campaigns.

New

Custom page tracking

Track any domain or CSS selector—from niche shops to B2B portals.

New

Automatic Idealo link finder

Maps your products to the right Idealo entries—no manual matching needed.

RRP/MAP compliance

Alerts on policy breaches with history and documentation.

Easy integrations

Connect to Shopware, Shopify, WooCommerce & more.

Who is Pricy for?

Two powerful use cases — retailers and brands.

For Retailers

  • Dynamic repricing by rules (e.g. ≤ cheapest competitor − 1%)
  • Ranking/Buy‑Box focus for Idealo & marketplaces
  • Margin guard, min/max prices and caps per category
  • Seamless exports to Shopware, Shopify, WooCommerce & more

For Brands

  • Market price & availability tracking from publicly accessible sources
  • MAP/MSRP guardrails & alerts — transparent and auditable
  • Retailer & marketplace visibility, detect new sellers
  • Dashboards & CSV export for reporting and teams

Disclaimer: Pricy only uses publicly available price data and respects legal boundaries — no personal data is processed.

Your Pricy ROI — at a glance

Enter a few assumptions (items/month, avg. contribution margin, expected uplift). We’ll estimate added margin and time saved.

Extra contribution (pricing uplift)
900
≈ 1000 × 15 € × 6% / 100
Value of time saved
1250
50.0 hrs/Monat · (1000 × 3 min) ÷ 60 × 25 €/h
Estimated total value / month
2150

Note: This is a rough model — actual results depend on assortment, competition and rules.

How Pricy works

From market scan to optimal pricing – automated, always under your control.

Scan the market

Pricy crawls Idealo, Amazon & more and detects relevant competitor prices in real time.

Rules apply

Define min/max prices, target margins and priorities per category or product group.

Autopilot adjusts

When the market moves, Pricy updates prices automatically – traceable with audit logs.

Guardrails

Margin guard, time windows, approvals and rollback keep your strategy safe.

Pricy doesn’t just crawl — it acts within your guardrails.

Pricy – Dynamic price tracking with autopilot

Crawling → Rules → Autopilot → Guardrails.

Pricy automatically analyses competitor prices and adjusts yours based on rules — in real time.

Unlike pure monitoring tools, Pricy doesn’t just crawl — it acts: within your guardrails.

  • Crawling for Idealo, Amazon & more
  • Rule‑based price automation with margin guard
  • Real‑time monitoring & history
  • Automatic repricing with approval options
  • Automatic Idealo link finder
  • Stock & Availability Tracking
  • Custom Page Tracking
  • B2B portal monitoring, arbitrary CSS selectors
  • Trigger on new vendors
  • RRP/MAP compliance tracking
Rule presets (demo)
clickable

Demo only — no real prices are changed.

Safety & auditability

  • Audit trail & full change history
  • Undo / rollback & time windows
  • Approval workflows (four‑eyes principle)
  • Margin guard, min/max, rate limits

How Pricy works

Three steps from market scan to optimal pricing strategy.

Connect

Link your store or upload a CSV – Pricy automatically detects and imports your products.

Set Rules

Define margins, min/max prices, or competitor sources – flexible per product or category.

Automatic Adjustments

Pricy continuously adjusts your prices to stay competitive and protect your margin.

How does Pricy compare?

Short & sweet — expand for details.

Crawling (Idealo, Amazon & more)

Pricy

Also in: Boardfy, Omnia, Aimondo, Pricefy, PriceShape

Rule‑based price automation

Pricy

Also in: Boardfy, Omnia, Aimondo, SellerLogic, Beny, Pricefy

Margin guard / price limits

Pricy

Also in: Boardfy, Omnia, Aimondo

Real‑time monitoring

Pricy

Also in: Boardfy, Omnia, Aimondo, SellerLogic, PriceShape

Automatic repricing

Pricy

Also in: Boardfy, Omnia, Aimondo, SellerLogic, Beny, Pricefy

Automatic Idealo link finder

Pricy

Available only in Pricy.

Stock / availability tracking

Pricy

Also in: Boardfy, Omnia, Aimondo, SellerLogic, Pricefy, PriceShape

MAP/RRP compliance & policy breaches

Pricy

Also in: Omnia, Aimondo

Custom page tracking (your own targets)

Pricy

Also in: Omnia, PriceShape

Comparison based on publicly available feature pages; no warranty.

Frequently Asked Questions

Quick answers to the most common questions about Pricy.

Is Pricy compatible with my shop system?

Yes. Pricy connects to Shopware, Shopify, WooCommerce and more via APIs.

How fast can I get started?

Usually under 15 minutes. Provide your product feed or connect your shop, then define your first rules (e.g. min margin, price cap, competitor reference).

How much does Pricy cost?

Pricing depends on assortment size, number of monitored competitors and data sources.

How does crawling work – and is it legal?

Pricy analyses publicly available price information (e.g. Idealo, marketplaces) while respecting each site's terms and rate limits.

Does Pricy replace my pricing strategy?

No – Pricy executes your strategy. You define rules like “≤ cheapest competitor − 1%”, “Never below cost + 10%”, category‑specific price caps or target margins.

How safe is automatic repricing?

You set the guardrails: min/max prices, margin guard, time windows, approval workflows (four‑eyes) and rollback options.

Do you support variants, EAN/GTIN and bundles?

Yes. We identify products primarily via EAN/GTIN; title/attribute matching can complement if needed. Variants and multi‑currency are fully supported – ideal for international catalogs.

How often are prices checked and updated?

Depends on the source and rule set: from near real‑time to fixed intervals. We use queues and priorities, respect rate limits and avoid unnecessary jumps.

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